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Jolien Alferink

Jolien Alferink

Head of PR and Business Development, Orange Studios

Jolien brings over 20 years of international experience and a vast network in luxury travel companies, media relations and hoteliers. Her career started in London working both on property and in regional sales teams for Hilton Worldwide. Her next 9 years were spent at a highly regarded luxury travel representation agency in London where she worked with iconic, mostly independent luxury hotels around the world and managing relationships with the most exclusive travel partners, such as Mr and Mrs Smith and American Express as well as niche concierge and travel agencies, many who are part of luxury networks such as Virtuoso and Travellermade/Serandipians. She successfully expanded her network with media and trade relations in Benelux and Scandinavia and joined The Orange Studio in 2021, where she launched a Public Relations service and worked with clients including, Nobu Hotel Barcelona, Nobu Hotel San Sebastian, The Peligoni Club Zakynthos, METT Hotel & Beach Resort Marbella - Estepona, Anantara Hotels & Resorts across Europe, Cardo Hotels, Hotel Fleur de Ville, Dutchen and Mooirivier. In addition to PR, The Orange Studio offers digital marketing services, branding and visuals, websites and social strategy for boutique and lifestyle brands.

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