Speakers

With over 15 years of experience in brand marketing and communications, Aniek is a dynamic leader known for combining creativity and strategy to drive impactful brand activations and experiences. Currently serving as Director of Brand Marketing at The Usual, a forward-thinking hospitality brand focused on sustainable travel and community connections, Aniek leads the brand’s strategic direction across multiple locations.
Aniek's previous roles include working with and for global brands such as citizenM, Heineken, adidas, and Wieden + Kennedy, where she delivered integrated campaigns and managed sponsorships in international environments across hospitality, sports, and culture. Aniek is passionate about activating brands through cultural moments that resonate with diverse audiences.
As a member of The Usual’s leadership team, Aniek advocates for a culture of inclusivity, sustainability, and conscious travel, ensuring the brand remains at the forefront of the evolving hospitality industry.