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Workshop: How to Stand Out in a Crowded Market: Leveraging Trends to Elevate Your Hotel's Presence

12 Mar 2025
Hotel Business Stage
Marketing Trends

• Creative: Embracing emerging brand and design trends, to craft a modern and consistent brand identity across all channels.
• PR: Tapping into trending topics like sustainability, wellness travel, and local experiences to create narratives that resonate with media and appeal to today’s discerning travelers.
• Digital Marketing: Standing out in an era dominated by AI, by combining data-driven insights with bold, original creative direction—connecting with audiences on a deeper, more human level.
• Website: Delivering seamless booking experiences and integrated personalization, enhanced by AI.

Speakers
Jolien Alferink, Head of PR and Business Development - Orange Studios
Nicolas Fissendjidis, Founder - The Orange Studio
Raoul Fokké, Head of Creative - The Orange Studio

THE 2025 EDITION IS PROUDLY SUPPORTED BY

RECOMMENDED BUSINESS PARTNERS


 

DESIGN PARTNERS


 

COMMUNITY PARTNERS

HEADLINE MEDIA PARTNER

ENTREE

MEDIA PARTNERS

Register for IHA25

Independent Hotel Show Amsterdam is back from 11-12 March at the RAI Amsterdam. Join your peers as we celebrate five years of IHA! Guided by the show theme of 'Redefining Luxury' you can expect over 25 carefully curated sessions, 200+ exhibitors, design-led features, trend insights and networking.

Register to attend