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Social Media Secrets: Gaining Competitive Advantage through Social and Influencer Strategy

11 Mar 2025
Hotel Innovation Stage
Marketing Vision / Strategy

Social media and influencer partnerships are key parts of a hotel’s marketing strategy. Join this discussion to understand how to make it part of your promotion as speaker share how and IF to work with influencers, managing online reputation and insights that will help you stand out from the crowd

Moderator
Ruurd Hooijer, Founder & Owner - NEWDAM
Speakers
Aniek Holland, Director of Brand Marketing - The Usual
Jolien Alferink, Head of PR and Business Development - The Orange Studio
Nikki Schouwenburg, Cluster Director of Marketing & PR - Hilton
Pauline Verhoef, Director - Quality Lodgings, a collection of independent hotels.

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