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Marketing Masterclass: Optimizing your Communication Strategy for Guests, Content and Bookings

11 Mar 2025
Hotel Business Stage
Marketing Technology & Automation Direct Bookings Vision / Strategy

Our experts will explore the latest digital marketing strategies; discussions will explore the potential of AI to reshape digital marketing and guest engagement, integrating work processes to optimize your communication strategy and evaluating cost effectiveness of approaches.

Speakers
Daniel Zelling, Managing Director - opensmjle
Mike Roefs, Head of marketing - Excite Hotels
Pascal Schubert, Senior Director Business Development - SHR
Rachel Persoon, Typhoon Hospitality - Typhoon

THE 2025 EDITION IS PROUDLY SUPPORTED BY

RECOMMENDED BUSINESS PARTNERS


 

DESIGN PARTNERS


 

COMMUNITY PARTNERS

HEADLINE MEDIA PARTNER

ENTREE

MEDIA PARTNERS

Register for IHA25

Independent Hotel Show Amsterdam is back from 11-12 March at the RAI Amsterdam. Join your peers as we celebrate five years of IHA! Guided by the show theme of 'Redefining Luxury' you can expect over 25 carefully curated sessions, 200+ exhibitors, design-led features, trend insights and networking.

Register to attend