Introducing Hotel Rosa, one of the stunning hotels shortlisted for Best Hotel Design of the Year at the Independent Hotel Show Awards.

1. Describe the design of Hotel Rosa in 3 words.

Celebrating imperfections, cherishing its history and a modern pink elegance.

2. What does 5AM, the design agency behind Hotel Rosa, stand for?

5AM is best described as a feeling as the excitement that wakes you up at 5 in the morning. The eagerness that makes you can’t wait to get started. We deeply understand brands and companies, connect with our clients’ dreams, and transform locations. We collaborate closely with everyone involved, crafting bespoke designs that not only mirror your vision but take it to the next level, making a meaningful impact and a moment of wonder. Every detail in our world is carefully chosen, and each space has its own unique story.

3. Which part are you most proud of?

Celebrating the imperfections: we preserve the stories of the past and cherish its history while selectively exposing layers to reveal its true essence. Within the walls of Hotel Rosa, we give spaces, materials, and objects new purpose through refined reuse, creating an enchanting blend of nostalgia and modernity.

4. What makes Hotel Rosa unique?

Hotel Rosa is unafraid of the passage of time - the hotel wears its scars proudly, showcasing the marks of history, inviting every guest to read the stories engraved within its walls.

5. Why should the hotel industry vote for Hotel Rosa as the winner of the IHA24 Awards?

The hotel industry should vote for Hotel Rosa because it beautifully combines history and modernity. Rosa finds beauty in imperfections, preserving its past while embracing the future. It offers guests a unique and authentic experience - voting for Hotel Rosa is a vote for innovation and an unforgettable stay.

Cast your vote