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On-demand webinars and sessions

Monetizing the five senses through hospitality

 

Refining the sensory touch-points throughout your guests' experience is not only exceptional service, but a source of revenue and brand extension. Mews explores these opportunities with hoteliers mastering sensory engagement.

Chairperson: Greg Naidoo - Chief Evangelist Officer, Mews

Speakers:

  • Roel Ruijs - Director of Operations, The Dylan Amsterdam
  • Marc Alofs - General Manager, Botanic Sanctuary Antwerp
  • Sander Ejlenberg - Co-founder / Chief experience, Cabiner

A branding masterclass – strong brand + smart decisions

 

In this session Ruben, founder of creative agency NEEW in Amsterdam and a Hotelschool the Hague alumnus, will talk about the power of branding and how a solid brand positioning can help hotels to stand out, be meaningful and ultimately, be loved. Don’t miss this masterclass to test how far you will go to seek greater opportunities

Speakers:

  • Ruben Beijer - Founder of NEEW, Co-Founder of Local Heroes

Generational intelligence - unpacking all talents of all generations

 

This active session takes you on a tour of the differences in generations. How do they view life, how do they look at the world, how do they behave and how do they prefer to communicate? Prepare to grasp new tools and ideas to better understand generational differences and their suprising similarities.

Speakers:

  • Viona Terleth - Happy Business Officer, Happy Millennials
  • Wendy Naerebout - Happy Human Officer, Happy Millennials

Social Media For 2022 And Beyond

Join us to explore what you need to know to make your social media impactful and economical in 2022 and beyond. With plenty of best practice examples, we'll delve into content ideas, making the most of a limited paid ad budget, and the latest trends in the online world.

Host: Robert Verhoeven, Owner - Pitch PR.nl

Speakers:

  • Sem Zijlstra, Owner - Alphabet Group (DRIIVN, Boest & Cowboys)
  • Pauline Egge, Owner - Petite Passport
  • Maartje Diepstraten, Owner - Barts Boekje

The Membership Model: Creating A Lifestyle Brand

Guests that are less price sensitive, more likely to recommend and ultimately more profitable. Sound like the dream? Learn from the best as our panel of experts share their knowledge on establishing brand loyalty through building a lifestyle brand.

Host: Miluska van 't Lam, Editor-in-Chief - Harper’s Bazaar

Speakers: 

  • Edward Leenders, MD - De L’Europe Amsterdam
  • Bram vd Hoek, CEO - Sircle Collection
  • Joost de Graaf, GM - Soho House

Become a social media pro

Social media specialist and founder of Avocado Social, Alison Battisby, guides you through the top trends to look out for in social media marketing for 2022 and how to apply them to your hospitality business.

Speaker: 

  • Alison Battisby, Social Media Consultant - Avocado Social

What's new in hospitality marketing?

2022 is the year of connected, mobile-friendly websites, social discovery and online review management. Join us to learn how you can use emerging technologies to help your brand grow.

Speaker: 

  • Meela Leino, Marketing Manager - Verse

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Interested in exhibiting at IHA25?

The Independent Hotel Show Amsterdam provides an unrivalled opportunity to present your products and services to owners and operators from luxury, boutique and independent hotels. 

Find out more & enquire to exhibit here