Design

Refining the sensory touch-points throughout your guests' experience is not only exceptional service, but a source of revenue and brand extension. Mews explores these opportunities with hoteliers mastering sensory engagement.

Chairperson: Greg Naidoo, Chief Evangelist Officer - Mews

Speakers:

• Roel Ruijs, Director of Operations - The Dylan Amsterdam

• Marc Alofs, General Manager - Botanic Sanctuary Antwerp

• Sander Ejlenberg, Co-founder / Chief experience - Cabiner

Gone are the days where staff must be discreet and blend into the background, they are now a source of inspiration and style. Hear from high-end designers who are breaking the old rules and reinventing lacklustre uniforms into desirable brand statements.

Chairperson: Hamish Kilburn, Editor - Hotel Designs

Speakers:

• Sofie Rockland, Founder - By Rockland
• Nicholas Oakwell, Founder - NO Uniform
• Robert Spijkers Suwarni, Manager Operations - OGER Corporate Fashion Statements

Hamish Kilburn, podcast host and Editor of Hotel Designs, shares his thoughts on what makes a hotel exceptional on the global hospitality map. From creating and nurturing robust and memorable spaces that reflect a unique brand identity, to injecting quirky design details that excite and make sense. This session will challenge the pre-conceptions around what a 'disruptor' is in today's world, while sharing tips on how designers and brands can stand out without having to inflate their ego.

Speakers:

• Hamish Kilburn, Editor - Hotel Designs

Gone are the days where creating an appealing and memorable hospitality environment was just about aesthetics. Join industry professionals at the forefront of sensory design as they discuss the importance of addressing all five senses to create a truly unforgettable experience.

Host: Neil Wease

Speakers: 

• Robert Westerveld, Lead Interior Designer - MUURBLOEM Design Studio
• Roelfien Vos, Owner and Interior Designer - Roelfien Vos Interior Design and Architecture
• Gerrit Vos, Creative Director and Owner - Workshop of Wonders

The days branding is limited to a logo and a set of colours are far gone. Your brand is who you are, how you behave and how you talk to your audience and it should be the starting point of your hotel interior design. As we see an increasing number of collection brands and concept hotels, we turn to the experts for advice in this intriguing panel discussion.

Host: Jean-Luc Naret, Executive Director - The Set Collection

Speakers:

• Steven Verrept, COO - Silex Group
• Ruud Belmans, Co-founder and Creative director - WeWantMore
• amille Oostwegel, Owner & Managing Director - Oostwegel Collection